Lectorate Design is a design-centred research organization operating via the channels that connect KABK and Leiden University. One of the key projects of the organization is assembling ana nnual publication containing research conducted that year under a specific pre-defined topic such as dematerialization of design; circular economy; non-humans and design etc. In 2022 the research topic was 'Research Through Touch'. I was contacted by Dr Twemlow to create a visual identity for the open call and encourage students, faculty members and external researchers to submit their ideas for the publication. The campaign has been published on Lectorate's digital channels, KABK's website and in print, encouraging 80+ applications.